What you mostly hear from children's
book editors (and agents, and probably from adult editors and agents)
are dismal submission pile horror stories...or brilliant success
stories. Based on the tales from the editorial trenches, we slog our
way through the drek and every once a millennium, under the layers of
hummus, some little gem gleams up at us and we yank it out, perhaps
shine it up, and send it to the market where it goes on to sell ONE
MILLION COPIES. Well, this would suggest that our world and work is
easily broken down into a simple dichotomy. Not the case. So I'd like
to introduce to you a couple more categories of rejection. Because
while it may seem like the upshot of these is the same, there's a
very crucial difference in approach.
Pertinent, but unremarkable
This is the easiest trap to fall into
as an aspiring children's book writer and it sometimes, though not
always, suggests that you are aspiring to this craft for the wrong
reasons, or that you are simply being wrongheaded in your approach.
This submission attempts to answer a need: either a hole in the
marketplace that the author feels it is his purpose to fill, or
something that falls within a certain trend that has recently been
noticed or remarked upon by many in the field. See: teen angels,
paranormal romances, illustrated fictional diaries of dorky middle-graders, comic book/picture book hybrids of snarky, unpopular
animals or sparkly pink princess picture books. This notion fails for
this reason: While the author has discerned what he feels is a
certain need in the marketplace, there is not such internal need or
desire on the author's part to write about the chosen subject.
Therefore, the attempt ends up sounding rather hollow and there is no
connection made with a potential editor. I am not saying that nobody
ever buys these manuscripts---editors will sometimes buy them for the
same reason the author has created them. There seems to be an
audience for such a thing, and the manuscript in question is
competently—if not brilliantly—written, so what the heck?
More often than not, though, editors
are like writers—they do not have huge salaries, they are not independently wealthy. They work long hours and have a lot of stuff
to read and they have to spend a lot of time with a manuscript after
they've acquired it. They're not going to pick something that they're
feeling luke warm about only to end up hating themselves by the end.
Hence—rejection.
Brilliant, but unmarketable
This is by far the more acceptable
failure to have. I see far fewer of these lately—since agents have
become the sieve for our material. Usually the unmarketable is shepherded away before I even see it. There are many, many books
that might fall into this category, and I can't cover them all in a
blog post. But to try to summarize: this is the book an author has
created because he has some vivid picture in his head that he wants
to share, some character's voice that keeps him awake at night, or
some unrelenting interest in a given topic that he wants to share
with a young audience.
Usually when I receive something like
this, that really stays with me, I'll pick it up and put it down
several times before rejecting. Or I may even have the author attempt
another draft or two. Occasionally we can make it work, but if
nothing else, the project leaves an impression, and I will not be
able to forget the author or his first attempt. Very often, I'll find
something else that we can work on together. For example, I received
a novel a few years ago that I still think about. I remember all the
characters and many of the lines, little jokes, etc. It had a
wonderful, fresh voice, but, unfortunately, the plot was just a bit
too unwieldy. Once upon a time this could have been published, but
the market is far crueler these days. I went through two or three
drafts with the author and eventually had to let it go, because I
knew I would never be able to acquire it. Still, I'm thinking about
it even now, and I talk to the agent occasionally about the author.
She's working on something new. And I can't wait to read it.
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